aci-na-recognizes-massport-for-excellence-in-marketing-and-communications-8-19-08

The Massachusetts Port Authority (Massport) today announced that it has been chosen by the Airports Council International – North America (ACI-NA) as a top winner in their 2008 Excellence in Marketing and Communications Contest. Award winners will be recognized at the ACI World/North America Annual Conference & Exhibition in Boston in September.

Massport will be honored with two first place awards: one in the category of Corporate Branding for Logan SAFE, a campaign targeted to advance the security awareness of Logan Airport employees in which Massport developed the acronym name Safety Awareness for Everyone, promotional posters and collateral material such as lanyards; and the other in the Video and Film Production category for Operation Ready 2007. Massport produced a training film that captures the events of the world’s largest airport-based mass casualty drill that will be used as a training resource for organizations responsible for responding to an aircraft incident. Massport will also be honored with a third place award in the Print Advertisement - Black and White category for its Logan Express campaign that promotes high occupancy transportation between Boston’s suburbs and the airport.

“What makes these awards especially satisfying is that they represent the creativity of Massport’s communications and marketing team,” said Massport’s Director of Strategic Communications and Marketing Danny T. Levy. “It’s an honor to have placed so well in the Excellence in Marketing and Communications Contest and we look forward to joining our peers in accepting our awards in Boston in September.”

Awards are distributed in 20 categories ranging from brochures, advertising, marketing and public relations campaigns, newsletters, special events, video and film productions, to websites. This year, 62 airports and airport authorities submitted 300 entries in the contest, which encompasses categories that recognize work in marketing and public relations, and provides airports the opportunity to be honored for the quality of their work.

ACI-NA represents local, regional and state governing bodies that own and operate commercial airports in the United States and Canada. ACI-NA member airports enplane more than 95 percent of the domestic and virtually all the international airline passenger and cargo traffic in North America. Nearly 400 aviation-related businesses are also members.

Boston Logan serves as the gateway to the New England region and offers nonstop service to 70 domestic and 31 international destinations and in 2007 handled 28.1 million passengers. Boston Logan is the Air Line Pilot Association’s Airport of the Year for 2008 because its commitment to safety. Over the past decade, the airport has spent $4.4 billion on a modernization program that includes new terminals, parking facilities, roadways and airport concessions, and has transformed the airport into a world-class 21st Century facility.

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